Management ATR website

New online presence: ATR has a new look

  • Website relaunch www.atr.de/en more modern, more personal, more tangible
  • Employees and shareholders address users directly
  • Multi-channel communication by ATR on topics concerning the independent automotive parts market

Stuttgart, December 2019 – ATR (Auto-Teile-Ring), one of the largest and most successful trade cooperations of leading distributors in the worldwide independent automotive spare parts market, has completely redesigned its online presence. The new website under www.atr.de/en is more modern, more personal and more tangible. "We are a modern and open-minded company. This is the image we also want to present on the Internet in the future,” explains Stephan Bens, Director Marketing/Digitisation at ATR International AG.

All in one
Website visitors are welcomed by a rotating globe that symbolises international orientation, networking and progress. The world of mobility is spinning fast and ATR is adapting to it. Corporate identity and design are also sharpened. The new image concept is striking: Employees and shareholder representatives are in focus and thus give ATR a face within the website. The new online appearance represents the values that ATR is aiming for in its work: responsibility, trust, loyalty and diversity.

Navigation
In addition to its services, ATR places its shareholders, career opportunities and news on the same level on the website. For each of the 38 international shareholders from 62 countries, there is a profile providing information about the company structure and contact details. In the extended press section, journalists, media representatives and other interested parties can find current press releases, industry news, social media activities as well as ATRs own publications including pictures, reports and videos with just a few clicks. If you would like to collaborate with ATR as a shareholder, supplier or car workshop in the future, you will find all the necessary information and contact details in the contact section.

Digital und connected
Stephan Bens expectantly looks ahead to the future: "We have to move closer together in order to counter the digitisation and progress of our mobility. Our new website is just the beginning." ATR has also relaunched its social media presence: a broad channel mix (Facebook, LinkedIn, Xing and Twitter) will be used to report on current (industry) topics in a target-group-specific manner.

Press contact:
ATR International AG / ATR SERVICE GmbH
Edith Pisching
Tel.: +49 (711) 918979.26
Fax: +49 (711) 918979.70
E-Mail: episching@atr.de 

Share
Back