Successful with tradition
ATR is the oldest, most successful and one of the largest trade cooperations for automotive spare parts in the world. It also devises and develops workshop concepts and trade systems in Germany and internationally.
ATR in one click
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ATR in numbers
ATR staff (Denkendorf)
staff at shareholders
bn sales turnover (2021)
in more than 20 product groups
national and international
workshop concept partners
Structure of ATR
Companies and private brand
Under the umbrella of ATR there are two companies with different tasks.
ATR International AG
Functions and tasks
Platform for communication and business networking with comparable wholesalers in international markets.
Acting in line with the market and recognising market opportunities.
Joint market analyses and targeted assortment and supplier policy.
ATR SERVICE GmbH
Functions and tasks
Establishing and continuously developing national and international concepts for garages and dealers.
Modular marketing tools for customer retention and acquisition for independent car workshops as well as support in personnel marketing.
Offers training related to technology, IT, law, business administration and sales.
The brand Cartechnic
ATR sales partners use Cartechnic to offer their customers a wide range of cost-effective alternative products to existing manufacturing brands – at a comparable level of quality.
of a success story
Five German companies of the independent car parts trade establish Auto-Teile-Ring GmbH.
ATR launches the first issue of the workshop magazine blinklicht.
Groupe Laurent becomes the first international shareholder of ATR.
The private brand Cartechnic is launched on the market. Today Cartechnic products are available in many countries.
Launch of the national full service workshop concept Meisterhaft.
Start of expansion
Foundation of ATR International AG with ten shareholders in eight countries.
Trainings for mechanics
Foundation of own training organisation ATR Akademie.
Trade and workshop
Launch of the national trade and workshop concept autoPARTNER.
AC AUTO CHECK
Launch of the national workshop concept AC AUTO CHECK.
Launch of the concept IPAS (International Preferred ATR Supplier) to bundle purchasing volumes.
ACC AUTO CHECK CENTER
Start of the international workshop concept ACC AUTO CHECK CENTER.
ATR International AG wins the first shareholder in the USA.
ATR SERVICE GmbH is founded to strengthen and expand the workshop concepts.
ATR welcomes the first shareholder in the Middle East.
The first company in Southern Africa becomes shareholder. ATR is now represented on five continents.
The first company in South America becomes shareholder.
ATR International AG wins the first shareholder in Central Asia.
ATR welcomes the first shareholder in North Africa.
Auto-Teile-Ring GmbH celebrates its 50th anniversary.
The first shareholder can be won in South East Asia.
ATR LatAm and APAC
Expansion of activities in Latin America (ATR LatAm) and the Asia-Pacific region (ATR APAC) by supporting local business partners.
ATR is represented by 42 shareholders and 285 trading firms in 61 countries.
ATR and the IAM
We represent the interests of the independent automotive aftermarket. Our memberships in national and international associations combined with our involvement in the relevant sector initiatives help us create and uphold free competition and secure the future of the independent repairs and garages market.