Successful with tradition

ATR is the oldest, most successful and one of the largest trade cooperations for automotive spare parts in the world. It also devises and develops workshop concepts and trade systems in Germany and internationally.

Overview

ATR in numbers

38

shareholders

> 270

Trading companies

> 10,000

sales outlets

62

countries

5

continents

25

ATR staff (Stuttgart)

> 150,000

staff at shareholders

Headquarters

Stuttgart

€23.7

bn sales turnover (2018)

> 700

Cartechnic products
in more than 20 product groups

> 1,600

national and international
workshop concept partners

Companies and private brand

Under the umbrella of ATR there are two companies with different tasks.

ATR International AG

Functions and tasks

Intensive sharing
of experience

Platform for communication and business networking with comparable wholesalers in international markets.

Development of
market strategies

Acting in line with the market and recognising market opportunities.

Coordination
of purchasing

Joint market analyses and targeted assortment and supplier policy.

ATR SERVICE GmbH

Functions and tasks

Workshop concepts

Establishing and continuously developing national and international concepts for garages and dealers.

Workshop marketing

Modular marketing tools for customer retention and acquisition for independent car workshops as well as support in personnel marketing.

ATR Akademie

Offers training related to technology, IT, law, business administration and sales.

The brand Cartechnic

ATR sales partners use Cartechnic to offer their customers a wide range of cost-effective alternative products to existing manufacturing brands – at a comparable level of quality.

> 20

Product groups

> 700

Items

Milestones

Chronology
of a success story

Memberships

ATR and the IAM

We represent the interests of the independent automotive aftermarket. Our memberships in national and international associations combined with our involvement in the relevant sector initiatives help us create and uphold free competition and secure the future of the independent repairs and garages market.

ATR is a shareholder in following associations

ATR is supporter of

ATR collaborates with