Successful with tradition
ATR is the oldest, most successful and one of the largest trade cooperations for automotive spare parts in the world. It also devises and develops workshop concepts and trade systems in Germany and internationally.
Overview
ATR in one click
By clicking on the image you will be redirected to YouTube. Google is responsible for processing your data.
You can find more information about Google's data processing here: https://policies.google.com/privacy?hl=de.
ATR in numbers
42
shareholders
286
Trading companies
> 10,800
sales outlets
62
countries
6
continents
30
ATR staff (Denkendorf)
> 153,500
staff at shareholders
Headquarters
Denkendorf
€33.85
bn sales turnover (2022)
> 400
Cartechnic products
in more than 15 product groups
1,594
national and international
workshop concept partners
Structure of ATR
Companies and private brand
Under the umbrella of ATR there are two companies with different tasks.
ATR International AG
Functions and tasks

Intensive sharing
of experience
Platform for communication and business networking with comparable wholesalers in international markets.

Development of
market strategies
Acting in line with the market and recognising market opportunities.

Coordination
of purchasing
Joint market analyses and targeted assortment and supplier policy.
ATR SERVICE GmbH
Functions and tasks

Workshop concepts
Establishing and continuously developing national and international concepts for garages and dealers.

Workshop marketing
Modular marketing tools for customer retention and acquisition for independent car workshops as well as support in personnel marketing.

ATR Akademie
Offers training related to technology, IT, law, business administration and sales.
The brand Cartechnic
ATR sales partners use Cartechnic to offer their customers a wide range of cost-effective alternative products to existing manufacturing brands – at a comparable level of quality.
> 15
Product groups
> 400
Items
Milestones
Chronology
of a success story

Foundation

Workshop magazine

France

Own brand

Meisterhaft

Start of expansion

Trainings for mechanics

Trade and workshop

AC AUTO CHECK

Purchasing concept

ACC AUTO CHECK CENTER

USA

Foundation

Middle East

Southern Africa

South America

Central Asia

North Africa

Anniversary

Southeast Asia

ATR LatAm and APAC

Today
Memberships
ATR and the IAM
We represent the interests of the independent automotive aftermarket. Our memberships in national and international associations combined with our involvement in the relevant sector initiatives help us create and uphold free competition and secure the future of the independent repairs and garages market.