Successful with tradition

ATR is the oldest, most successful and one of the largest trade cooperations for automotive spare parts in the world. It also devises and develops workshop concepts and trade systems in Germany and internationally.

Overview

ATR in one click

By clicking on the image you will be redirected to YouTube. Google is responsible for processing your data.
You can find more information about Google's data processing here: https://policies.google.com/privacy?hl=de.

ATR in numbers

shareholders

286

Trading companies

> 10,800

sales outlets

countries

continents

ATR staff (Denkendorf)

> 153,500

staff at shareholders

Headquarters

Denkendorf

€33.85

bn sales turnover (2022)

> 400

Cartechnic products
in more than 15 product groups

1,594

national and international
workshop concept partners

Structure of ATR

Companies and private brand

Under the umbrella of ATR there are two companies with different tasks.

ATR International AG

Functions and tasks

Intensive sharing
of experience

Platform for communication and business networking with comparable wholesalers in international markets.

Development of
market strategies

Acting in line with the market and recognising market opportunities.

Coordination
of purchasing

Joint market analyses and targeted assortment and supplier policy.

ATR SERVICE GmbH

Functions and tasks

Workshop concepts

Establishing and continuously developing national and international concepts for garages and dealers.

Workshop marketing

Modular marketing tools for customer retention and acquisition for independent car workshops as well as support in personnel marketing.

ATR Akademie

Offers training related to technology, IT, law, business administration and sales.

atr-akademie.de

The brand Cartechnic

ATR sales partners use Cartechnic to offer their customers a wide range of cost-effective alternative products to existing manufacturing brands – at a comparable level of quality.

cartechnic.de

> 15

Product groups

> 400

Items

Milestones

Chronology
of a success story

Foundation

1967

Five German companies of the independent car parts trade establish Auto-Teile-Ring GmbH.

Workshop magazine

1971

ATR launches the first issue of the workshop magazine blinklicht.

France

1991

Groupe Laurent becomes the first international shareholder of ATR.

Own brand

1995

The private brand Cartechnic is launched on the market. Today Cartechnic products are available in many countries.

Meisterhaft

1997

Launch of the national full service workshop concept Meisterhaft.

Start of expansion

1999

Foundation of ATR International AG with ten shareholders in eight countries.

Trainings for mechanics

2000

Foundation of own training organisation ATR Akademie.

Trade and workshop

2000

Launch of the national trade and workshop concept autoPARTNER.

AC AUTO CHECK

2001

Launch of the national workshop concept AC AUTO CHECK.

Purchasing concept

2004

Launch of the concept IPAS (International Preferred ATR Supplier) to bundle purchasing volumes.

ACC AUTO CHECK CENTER

2005

Start of the international workshop concept ACC AUTO CHECK CENTER.

USA

2007

ATR International AG wins the first shareholder in the USA.

Foundation

2008

ATR SERVICE GmbH is founded to strengthen and expand the workshop concepts.

Middle East

2009

ATR welcomes the first shareholder in the Middle East.

Southern Africa

2011

The first company in Southern Africa becomes shareholder. ATR is now represented on five continents.

South America

2011

The first company in South America becomes shareholder.

Central Asia

2012

ATR International AG wins the first shareholder in Central Asia.

North Africa

2015

ATR welcomes the first shareholder in North Africa.

Anniversary

2017

Auto-Teile-Ring GmbH celebrates its 50th anniversary.

Southeast Asia

2017

The first shareholder can be won in South East Asia.

ATR LatAm and APAC

2020

Expansion of activities in Latin America (ATR LatAm) and the Asia-Pacific region (ATR APAC) by supporting local business partners.

Today

2023

ATR is represented by 42 shareholders and 286 trading firms in 62 countries.

Memberships

ATR and the IAM

We represent the interests of the independent automotive aftermarket. Our memberships in national and international associations combined with our involvement in the relevant sector initiatives help us create and uphold free competition and secure the future of the independent repairs and garages market.

ATR is a shareholder in following associations

FIGIEFA International Federation of Automotive Aftermarket Distributors

ATR is supporter of

CLEPA European Association of Automotive Suppliers

ATR collaborates with