GS Yuasa leads the charge in Europe with advanced new HQ facility and festive "Powering your Christmas" campaign

In the ever-evolving landscape of battery technology and supply, GS Yuasa, a renowned global leader in battery manufacturing, has taken a substantial step forward. The launch of their state-of-the-art facility in Swindon, UK signifies not only a milestone for UK op-erations but also a strategic expansion in European markets. This development, along-side a large-scale Christmas marketing campaign is set to bolster GS Yuasa's role as a pivotal OE supplier to the automotive aftermarket.

The 16,583 square metre facility now serves as the headquarters for GS Yuasa Battery Europe Ltd., as well as the sales and distribution centre for GS Yuasa Battery Sales UK Ltd. This dual role underlines its importance: while primarily based in the UK, its influ-ence and impact span the entire European continent. The facility boasts advanced warehouse systems, including automated shuttle racking and AGV reach trucks, signifi-cantly enhancing order processing capacity and operational efficiency.

Complementing this significant development is GS Yuasa's heart-warming "Powering your Christmas" campaign. This festive initiative has resonated widely, evidenced by over 1 million views of its charming video advert, which showcases how GS Yuasa bat-teries play a crucial role in powering the holiday season and everyday life. The cam-paign has been a massive success across many digital platforms, reinforcing the com-pany's commitment to both consumer and professional segments.

The campaign forms part of GS Yuasa's broader marketing strategy, aiming to deepen connections and brand awareness with workshops and consumers. Its social media competition, inviting participants to showcase their Christmas spirit while integrating GS Yuasa products, has added an interactive and engaging dimension to the brand's presence during this festive season.

While the Swindon facility stands as the headquarters, GS Yuasa maintains a robust op-erational network across Europe, with dedicated sales companies and facilities in key locations such as Lyon, Madrid, Krefeld, Milan, and Jönköping. This strategic network ensures that regional market needs are met with tailored solutions, thus reinforcing GS Yuasa's commitment to exceptional service, supply and support across Europe.

David Arnold, European ITG Manager, emphasised the significance of these develop-ments, stating: "The launch of our new facility, coupled with our successful 'Powering your Christmas' campaign, signifies our unwavering commitment to innovation and cus-tomer-centricity, solidifying our position as a leading battery manufacturer in the auto-motive and industrial markets across Europe."

GS Yuasa International Ltd., in partnership with OOYOO Corporation, is advancing to-wards a carbon-neutral future by developing innovative CO₂ separation membrane sys-tems, targeting commercialization by 2024. This initiative, leveraging cost-efficient membrane separation technology, aims to transform industrial CO₂ emissions into use-ful products, aligning with GS Yuasa's commitment to sustainability and technological innovation. For more details, visit www.gs-yuasa.eu.