Globally networked, locally strong: ATR International AG welcomes two strong partners in Thailand and Brazil
Seri Wathana Enterprise and Vespor Automotive expand international network
Denkendorf, December 2025 - ATR International AG, one of the world's largest trade cooperation for automotive spare parts, welcomes two new shareholders on January 1, 2026: Seri Wathana Enterprise Co., Ltd. from Thailand and Vespor Automotive Distribuidora de Auto Peças Ltda. from Brazil. The two companies expand ATR's presence in South America and Southeast Asia. ATR thus consolidates its position as a global network of independent automotive spare parts distributors. “With Seri Wathana Enterprise and Vespor Automotive, we gain two strong, owner-managed companies that stand for quality, service, and innovation in their markets. With their customer-oriented approach and high standards of reliability and partnership, they are a perfect fit for ATR,” says Warren Espinoza, Chief Executive Officer of ATR International AG.
Seri Wathana Enterprise: Pioneering spirit and innovative strength from Thailand
The Seri Wathana Group was founded in 1947 and is a pioneer in the import and production of automotive spare parts in Thailand. Success and high demand led to the founding of Seri Wathana Enterprise. The family-owned company thus expanded its activities in the automotive aftermarket. The aftermarket business includes product groups such as engines, chassis, brakes, filtration, thermal management, fluids, and batteries. The company has close relationships with strategic supplier partners and consistently focuses on high-quality product brands. With 40 sales representatives, Seri Wathana Enterprise supplies workshops, spare parts dealers, wholesalers, and online retailers throughout the country from two modern warehouses in Bangkok. Comprehensive sales support, reliable services, and fairness ensure high customer satisfaction. The company sees this as the guarantee for sustainable growth.
Vespor Automotive: Strong performance with entrepreneurial spirit in Brazil
Vespor Automotive Distribuidora de Auto Peças Ltda. was founded in Cuiabá (Mato Grosso) in 2001. Today, the company is one of Brazil’s largest automotive spare parts distributors with successful light vehicle and utility vehicle segments. The family-owned company stands for reliability, quality, and safety - values that form the foundation of its corporate culture. Vespor Automotive has an efficient distribution network with 14 distribution centres and three regional sales offices, covering almost the whole of Brazil. The product portfolio includes more than 25,500 items for domestic and imported vehicles. The company works closely with more than 80 suppliers. Vespor Automotive drives innovation: the company picks up on technological trends early on and continuously adapts its product range to market requirements. Many years of experience, product diversity, and excellent service make Vespor Automotive a key player and reliable partner in the Brazilian automotive spare parts market.