BORG AUTOMOTIVE REMAN APPOINTS NEW COUNTRY MANAGER FOR DACH

In his new role, David will be responsible for Germany, Austria, and Switzerland. His initial focus will be on stabilising the existing business, strengthening relationships with key customers, and creating a solid foundation for future growth through new and excising customer development.

David Richter joins BORG Automotive Reman with 25 years extensive experience from similar roles across the DACH and Benelux regions within the industry at companies as Denso and Mayle. He brings a strong commercial background combined with a solid understanding of the automotive aftermarket.

Originally trained as a mechanic with a bachelor professional degree, David transitioned into commercial roles early in his career, beginning his office-based journey with Wessels Müller. This unique combination of technical expertise and commercial insight has enabled him to build a strong and well-established network within the German market.

“I am very excited to join BORG Automotive Reman and become part of a company with such a strong position in the European aftermarket,” David says. “I look forward to working closely with customers across the DACH region, strengthening existing partnerships and identifying new opportunities for growth.”

Commenting on the appointment, Rune Avnsted, Sales Director at BORG Automotive Reman, says:
“We are very pleased to welcome David to the team. His strong technical expertise, commercial understanding, and established network in the DACH region will help us support our customers even better. With David on board, we are strengthening our ability to stay close to our customers and deliver solutions that meet their needs.”

With this appointment, BORG Automotive Reman continues to strengthen its local presence across Europe, ensuring close collaboration with customers and a strong foundation for continued growth.

About BORG Automotive Reman

BORG Automotive Reman is Europe’s leading independent remanufacturer, delivering OE-matching automotive spare parts for the European aftermarket. We are part of the BORG Automotive Group and offer our products through four strong brands: Elstock, DRI, Lucas, and TMI. Our portfolio covers eight product categories: starters, alternators, AC compressors, brake calipers, EGR valves, steering racks, steering pumps, and turbochargers. All components are remanufactured in-house and certified according to ISO 9001:2015 and ISO 14001:2015 standards. As part of a circular business model, we help extend the lifecycle of automotive parts by giving used components new life – always with the customer in focus. 

Company contact
David Richter
Country Manager DACH
E: davric@borgautomotive.com
P: +49(0)151-15048115