Blue Print Filtration - Easy to Fit. Hard to Forget.

Blue Print is redefining what distributors and workshops can expect from filtration. With a creative new Go-to-Market Kit centered on the tagline "Easy to Fit. Hard to Forget.", Blue Print cuts through the market noise with OE-matching quality, striking visuals and over 3,250 filter references that support more than 98% of Asian and European vehicles.

Built for Professionals - Backed by Precision
This new project focuses on the core workshop truth: once a mechanic finds a filter that fits perfectly and performs reliably, they won’t settle for less. That sense of trust and loyalty in quality parts is exactly what Blue Print delivers - and what this project celebrates.

A Range that goes Further
Blue Print’s filtration range continues to evolve with the market. Alongside trusted air, oil, fuel and cabin filters, the latest innovations include Traction Battery Compartment Cabin Filters and Hydraulic Filters for Haldex Couplings - ensuring precise protection for hybrid, electric and all-wheel-drive vehicles.

What Your Members Need to Know

Fast-to-market innovation to keep up with new vehicle technologies
OE-matching quality and trusted performance
3-Year Manufacturer Guarantee for complete confidence
Full marketing support, including campaign visuals and product storytelling

Why Blue Print Filters?
They’re designed to deliver value across the supply chain - from workshop productivity to customer satisfaction. For your members, this means a smarter range, stronger margins and a campaign that gets noticed.

Dare to try. Just once.
Because once your customers fit a Blue Print filter, they won’t want anything else.