The private brand of ATR is on the market since the mid – 90’s. Cartechnic offers its sales partners and the end customer a lower priced alternative to that of existing manufacturers at comparable quality.

In the mid – 90’s during the start-up phase the program encompassed only radiators and washer antifreeze. During the course of the past years the offer was enlarged by further product groups of now more than 700 articles. 

Added were maintenance and service products, engines, transmissions, hydraulics, air conditioning fluids, headlights, car care articles, wiper blades, car batteries, painting products and much more. Cartechnic products today are popular in use with many repair shops, specialty stores, tire chain stores, gas stations and become more and more in demand.  

Cartechnic products are distributed by ATR domestically and in other countries.