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‘Powering Your Systems’ - febi launches Truck Auxiliary Belt Drive campaign

febi – one of the three brands of the bilstein group - has long been known in the commercial vehicle sector for its comprehensive range of high-quality replacement parts; as well as its manufacturing competency, technical expertise, and logistics capabilities.

With Powering Your Systems, febi is highlighting its offering of Auxiliary Belt Drive components for commercial vehicles, a constantly growing range covering 98% of all road-going and agricultural models from the ‘BIG 8’, and for those from emerging manufacturers.

febi’s ever-growing range includes belts, tensioner assemblies, tensioner pulleys, idler pulleys, and, offering workshops total repair solutions, complete auxiliary belt kits – all designed and produced to OE-matching standards, and endorsed by a 3-year manufacturer guarantee.

febi has unveiled an innovative campaign designed to engage key players across the automotive industry, including wholesalers, fleet managers, workshops, and drivers. The kit delivers a multifaceted marketing approach, combining cutting-edge digital assets with traditional print media to ensure a seamless and impactful experience for all stakeholders.

At the heart of the campaign is a state-of-the-art animation, illustrating the intricate process of how engine power is transferred to auxiliary belt drive systems. This visually dynamic piece offers both an educational and engaging tool for technical professionals and general audiences alike.

In addition, the package features a compelling video that highlights febi’s expertise, showcasing the practical application and advantages of its products.

Auxiliary belt drive components play a vital role on all commercial vehicles, transferring the power of the engine to mechanical systems such as the air-conditioning compressor, power steering pump, and alternator.

As such, these components must of the highest possible quality to deliver optimum reliability and performance – along with perfect fit. All febi products are produced under the strictest tolerances and subject to thorough testing and quality control to ensure only the highest of standards are met.

Drivers, fleet managers, and workshops can rely on febi to always provide the Right Product, in the Right Place, at the Right Time to keep commercial vehicles, and the unsung heroes that drive them, on the road.

febi’s Auxiliary Belt Drive range can be found on partsfinder, the online parts catalogue of the bilstein group: www.partsfinder.bilsteingroup.com

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