It’s All About Heroes: febi Truck Launches First Brand Campaign

One of the three brands under the bilstein group umbrella, febi has always been closely associated with the commercial vehicle sector. In 1921 we introduced our first product - our patented spring bolt - and three decades later febi’s factories began producing replacement parts for trucks.

Today in 2024 febi Truck boasts a range of over 15,000 OE-matching replacement parts for trucks, trailers, buses, and off-highway vehicles spread across 20 product groups; a constantly evolving and growing portfolio developed through extensive market research and close collaboration with customers and suppliers spanning seven decades.

Under the slogan 'Everybody Needs a Hero', febi has created a wide range of campaign media to praise the hardworking people of the transport industry. After all, truckers are the unsung everyday heroes that keep our world in motion; reason enough to reach out to all players in the Truck Automotive Aftermarket with an integrated marketing campaign that highlights febi's range for the ‘BIG 8’ and beyond.

Highlights include a new febi.com, a cinematic storytelling video featuring the heroes of the transport world in action (Everybody Needs a Hero: rely on febi to keep your truck moving (youtube.com)) and a second video that showcases some of our own heroes talking about their roles in promoting febi Truck worldwide (Why febi is the Trailblazer of the Truck Aftermarket).

Furthermore, the campaign will include a wide variety of on- and offline material for social media, point of sale, and print use, and much more besides - all showcasing the unsung everyday heroes that keep our world moving.

"With this first real brand campaign for febi Truck, we really want to name and thank all the people who contribute to the transport of goods on a daily basis worldwide," explained Ana Todorovic, Divisional Manager Brand Experience Management. “They are the heroes that keep our world moving, and it’s our mission to keep them moving.”

The febi Truck brand campaign is now being rolled out around the world. The aim is to increase awareness among our partners in the global transport industry that febi Truck is a reliable partner and provider of complete repair solutions.

“We are the fast alternative to OE,” said Björn Förthmann, Group Category & Brand Development Director Commercial Vehicles / Off-Highway. “As soon as a new model is released our research team jump into action so we can add the right new parts to our catalogue as quickly as possible. In that sense, febi Truck is truly the trailblazer in the Automotive Aftermarket.”