Celebrating Excellence Together!
Just like the high-performance cars showcased at Motorworld Böblingen, the ATR suppliers embody qualities such as precision, reliability, and an unwavering drive for improvement—traits that propel success every day.
These achievements deserve to be recognized and celebrated! What better way to celebrate and honor outstanding contributions than at a venue like the Motorworld in Böblingen.
In an exclusive and intimate setting, the winners—selected based on the averaged, aggregated results of three surveys from different sources, celebrated their achievements with the ATR team and proudly accepted their awards.
International Supplier of the year
In the category International Supplier of the year, the winner was Continental Tires! Continental earned the highest ratings for product quality, comprehensive product coverage, and most importantly, for their invaluable cooperation with our headquarters during a challenging year in the entire IAM segment.
Excellence in Logistics
In the category Excellence in Logistics, the winner was Lesjöfors! Lesjöfors earned the highest ratings for good availability, correct delivery of products, good overall supply chain performance KPIs, and the ability to provide a good service level on a global perspective as well as managing the difficulties of a broad and deep product assortment.
Excellence in Marketing
In the category Excellence in Marketing, the winner was Brembo! Brembo demonstrated a strong brand presence, innovative marketing strategies, and a dedicated sales team who were the driving forces behind building trust, capturing customer attention, and achieving sustained growth. Through creativity, dedication, and a commitment to excellence, they have proven that marketing is not just about selling products—it's about forging connections, inspiring trust, and creating a lasting impact.
Excellence in Innovation
In the category Excellence in Innovation, the winner was Bosch! Bosch have proven that they push the boundaries of what is possible in our industry. They deliver cutting-edge solutions, bridging the gap between groundbreaking OE technologies and the ever-evolving needs of the aftermarket. From introducing digitalization strategies to creating sustainable products and processes, they ensure that our industry stays resilient and relevant in a changing world.
Excellence in Sustainability
In the category Excellence in Sustainability, the winner was Clarios! Clarios has embraced the legal, economic, and environmental challenges as opportunities, embedding sustainability into the very core of their business strategies. Whether through cutting-edge technologies that reduce environmental footprints, innovative recycling processes, or transformative energy solutions, they are paving the way for a greener, more responsible future.
IPAS of the year
In the category IPAS of the year, the winner was Schaeffler! Throughout 2024, Schaeffler demonstrated good results in all areas of collaboration as well as an excellent cooperation with the ATR headquarters and ATR’s regional colleagues. Especially their strong performance, high class marketing support, future-orientated training concepts and drive to develop business opportunities with ATR shareholders on a global level propelled Schaeffler to the top in 2024.
About ATR International AG
ATR International AG is a global trade cooperation for market leading distributors in the independent automotive aftermarket. ATR brings the different players (automotive spare parts distributors, manufacturers and suppliers of automotive spare parts and independent multi-brand garages) together to foster collaboration, develop markets, strengthen the independent aftermarket, and drive sustainable, collective growth.
The origins of ATR were laid in 1967 with the founding of Auto-Teile-Ring GmbH (ATR) by five leading trading companies in the independent automotive parts trade in Germany.
ATR has evolved into a leading international cooperation, dedicated to supporting our members and business partners to grow and optimize their operations. At ATR, the success of our community is paramount. We collaborate with our partners to develop markets, strengthen the independent aftermarket, and drive collective growth.