34 SUPPLIERS ATR World ATR World Exide’s 12V AGM: OEM Pedigree delivered to Automotive Aftermarket Exide reveals why its AGM batteries are best‑in‑class and built for the future. Workshops and distributors alike can benefit commercially, and 70% of European car brands rely on Exide right from the start Exide Technologies, a leading provid‑ er of innovative and sustainable bat‑ tery solutions for automotive and industrial applications, is reinforcing its leadership in the Independent Automotive Aftermarket with its latest generation of high‑performance AGM batteries. Powering the Aftermarket with OEM pedigree, Exide’s comprehensive AGM bat‑ tery range offers distributors and work‑ shops powerful, durable and profitable solutions that support both today’s mobility needs and the technologies of tomorrow. Why are AGM batteries a future- proof solution? Nearly three‑quarters of vehicles on today’s roads feature start/stop systems – a technology that became widespread as part of efforts to improve fuel efficiency and reduce emissions. Most new cars also come equipped with advanced driver assistance systems (ADAS), a figure expected to reach approximately 90% by 2030. At the same time, modern vehicles’ electrical equipment is becoming increas‑ ingly power‑hungry. These combined demands put significant pressure on the 12V batteries and emphasise the impor‑ tance of AGM technology across internal combustion, hybrid and fully electric vehi‑ cles (xEVs) alike. AGM batteries are designed to handle high‑energy throughput and frequent charge‑ and discharge cycling, and they continue to operate reliably even in a par‑ tial state‑of‑charge. Their absorbed glass mat construction immobilises the electro‑ lyte, enhancing charge acceptance and enabling faster energy recovery during, for example, regenerative braking or start/ stop mode. The design delivers exceptional resist‑ ance to vibration, reduced internal corro‑ sion, and improved thermal stability. As a result, AGM batteries maintain consistent performance – even under demanding conditions. They provide reliable power for safety‑critical systems, such as ADAS, as well as for a wide range of onboard elec ‑ tronics. Why Exide? Exide is a trusted partner to OEMs, with 70% of European car brands relying on Exide from the very start. Manufacturers include Abarth, Alfa Romeo, BMW, Citroën, Dacia, Ferrari, Fiat, Ford, Genesis, Hyundai, Iveco, Jaguar, Jeep, Kia, Lancia, Land Rover, Ligier, Maserati, Mazda, Mini, Nissan, Opel, Peugeot, Polestar, Renault, Rolls‑ Royce, Suzuki, Toyota and Volvo. Crucially, Exide’s AGM Aftermarket bat‑ teries are identical to those supplied to OEMs. They are manufactured in Europe on the same production lines as their OEM counterparts – using the same materials, processes, rigorous testing and quality con‑ trols – ensuring that the entire automotive sector receives best‑in‑class quality. Benefits for workshops and distributors For workshops, Exide’s AGM batteries labelling, inspire confidence. Clear KEY FACTS Rising electrical demands from start/stop systems, ADAS, and increasingly power-hungry vehicle architectures are making AGM batteries essential across ICE, hybrid, and Electric Vehicles. At the same time, Exide Technologies delivers OEM- identical AGM batteries to the Independent Aftermarket, supplying 70% of European car brands and transferring that same production quality directly to workshops and distributors. OE‑level specifications and comprehen‑ sive vehicle coverage enable fast and accurate first‑time fitting – and remember, AGM batteries must always be replaced like‑for‑like. Furthermore, warranty claims are expected to remain minimal thanks to the batteries’ compatibility across a wide range of European and Asian vehicles. For distributors, a growing market brings clear commercial advantages. As AGM batteries become standard on more vehicles and enter the replacement cycle, demand increases – creating strong opportunities to boost revenue. Mission to be the benchmark Daniel Royer, Senior VP Automotive at Exide Technologies, said: “Exide’s OEM heritage of more than a century, combined with European production, a strong brand reputation, and proven durability, makes its AGM range a compelling, future‑ready proposition for the Automotive After ‑ market.” For more information about Exide’s AGM solutions, visit Exide | AGM.