14 INSIDE ATR ATR World Erdem Çarıkcı is the new General Manager of Martaş Automotive Having 40 years of experience in the automotive aftermarket in- dustry and conducting sales, mar- keting and distribution operations of more than 150 brands which operate in various product groups, the new general manager of Martaş Automotive is Erdem Çarıkcı. Previously, Çarıkcı was the gen- eral manager of Valeo Service Turkey un- der Valeo, a French group, and worked in various positions for 22 years at the company, which offers equipment and in- tegrated systems for light and heavy commercial vehicles. Erdem Çarıkcı is the new general man- ager of Martaş Automotive which operates in the automotive spare parts industry for spare parts of passenger and light com- mercial vehicles and celebrated its 40th anniversary last year. With a career of var- ious positions at Valeo, the world-famous automotive supplier, for many years, and sales, marketing and distribution opera- tions of which are also conducted by Martaş Automotive, Erdem Çarıkcı has started to work as the general manager of Martaş Automotive as of 2021. Cem Baver Özalp, Ziya Özalp and Erdem Çarıkcı, Board of Martaş Automotive Erdem Çarıkcı was born in İstanbul in 1976. He graduated from Kocaeli University’s Department of Computer Engineering with a Bachelor’s degree in 1999, and from Gebze Institute of Technology with a postgraduate (MBA) de- gree in 2005. Then, he started his career as an engineer intern in Valeo, a French group, which offers equipment and inte- Votto, MGA and GRAT, own brands of Martaş Automotive, distinguish themselves with their new products Martaş Automotive continues to offer its high-quality and reliable spare parts, lu- bricant/anti-freeze and vehicle mainte- nance products at convenient prices in Turkey and abroad with Votto, MGA and GRAT, its own brands. Placing its own brands in domestic and international in- dustries successfully, Martaş Automotive makes its mark also abroad with its suc- cess at this point. Having lubricant, anti-freeze, wiper, ve- hicle maintenance products and filter product groups, GRAT continues to be pre- ferred more gradually with its high-quality and reliable products designed and manu- factured by professionals, and to grow by improving its product range. Distinguishing themselves with a broad range in trans- mission, engine and brake fluid group, GRAT lubricant products continue to in- crease product variety with CVT and ATF Dextron VI in addition to 0W20, 0W30 and 10W60 engine oils. MGA includes mechanical, electronic and rubber product groups and is one of the well-recognized brands in high-quality, reliable and economic products with its industry experience of many years and strong knowledge in its field in the Turkish KEY FACTS Erdem Çarıkcı becomes the new General Manager of Martaş Automotive, while its own brands Votto, MGA and GRAT make a statement with new products, while Votto has renewed its packaging to highlight power and energy. Erdem Çarıkcı, new General Manager of Martaş Automotive grated systems for light and heavy com- mercial vehicles, in 1998. Continuing his career at Valeo in seven positions and two countries for 22 years, Çarıkcı completed his work at the company as the general manager of Valeo Service Turkey at the end of December 2020. Erdem Çarıkcı is married and has two children, and speaks English and German. Having 40 years of experience in the automotive spare parts industry, Martaş Automotive has started to focus on and invest in corporate development, digitali- zation, supply chain and planning since last year, and continues these operations without pause. In addition, Martaş Automotive continues to focus on taking more of a place in the international arena to become an international actor in the in- dustry over the next years; one of the most concrete steps taken to achieve these ob- jectives is having Erdem Çarıkcı as the general manager. Having faith in team- work, being solution-oriented and prior- itizing human relationships, Çarıkcı will primarily focus on the objectives of Martaş Automotive, which are corporate develop- ment, digitalization and being an interna- tional actor.