DECEMBER 2020 INSIDE ATR 17 Sales network expansion at Wint New branches in Voždovac, Žarkovo, Subotica, and a new location in Niš. livering goods to the customers in north- ern Serbia. In the past, Novi Sad Distribution Centre, which is 108 km from Subotica, was in charge for fulfilling this task. Therefore, the customers had to wait longer for their deliveries and Wint had greater logistics costs. • Now the transport from Subotica covers the cities of Subotica, Sombor, Apatin, Horgos, Kanjiza, Senta, and Ada. NIŠ • The branch in Niš has a total of 27 em- ployees, of which there are currently two employees in the position of sales representative. That number is suffi- cient to cover the region and tend to the customers’ needs in the best way possible. • The new branch has 2,500 m2 of stor- age space and is located in a town cen- tre, therefore it is more accessible than before. • When choosing market locations to open new branches, Wint focuses on territories where there is a good road connection between its new store, headquarters, and, ideally, clients, as well as distribution centres. This way the stock levels can be easily filled, the distances that drivers travel every day are reduced, and eventu- ally customers are able to receive the ordered goods in the fastest way possible. • Also, with this relocation, emphasis was placed on a higher capacity warehouse space, so that the stock would better re- spond to the customers’ needs. From year to year, Wint strives to justify its name and meet the demands of its cus- tomers. With a long business tradition, ef- fort, and work, Wint has gained the status of a company that is always on the top and trustworthy. By opening the new branches, in addition to a slight increase in turnover, Wint has also achieved an increase in the quality of its services. Branch in Niš The leader of the spare parts market in Serbia – Wint (Wagen Internation- al) – decided to open a few more branch offices in strategically-positioned locations throughout Serbia, as a way to get closer to customers. During 2019 and 2020, they opened the following branches: Voždovac, Žarkovo, Subotica and moved the one in Niš to a better location. VOŽDOVAC • The branch was opened in July 2019. • It currently has 11 employees: one manag- er, four salesmen, two drivers, three warehouse workers, and one warehouse worker/spare driver. • It covers 24 urban and about 10 suburban areas. ŽARKOVO • The branch was opened in October 2019 and has a 600 m2 of storage area. • It has 12 employees: one manager, four salesmen, two drivers, three warehouse workers, and two warehouse workers/ spare drivers. • The focus of Žarkovo branch is on profes- sional customers and supplying the KEY FACTS Wint has opened three new branches and relocated another to be more strategically positioned to meet its custom- ers’ needs. Čukarica municipality, which consists of the following Belgrade districts: Čukarica, Veliki Makiš, Velika Moštanica, Železnik, Ostružnica, Rušanj, Sremčica, and Umka. Apart from Čukarica, it also covers the municipality of Rakovica, which consists of Vidikovac, Kneževac, Miljakovac, Rakovica, Kanarevo brdo, Labudovo brdo and Petlovo brdo, Resnik and others. SUBOTICA • The facility was opened in June 2020 and has a 500 m2 of storage space. • The branch has a total of 11 employees: four salesmen, three drivers, two ware- house workers/spare drivers, and one warehouse worker. • The situation with the COVID-19 threat- ened to affect the opening schedule, but despite that, Wint managed to open the branch in time and even increase the number of employees that was initially planned, answering to market demands. • The goal of opening a branch in Subotica was to improve the entire process of de-